Republican Clubs, Organizations, Issues and Campaigns
Membership/Voter Outreach Plan

Our team at the Media Garage is dedicated to achieve three primary goals; reaching Republican Voters, offering them information about your club, organization, issue or candidacy and setting up a fundraising system that is efficient and profitable.

One of the most difficult tasks for a Club or an Organization is acquiring new memberships. Our plan is designed to increase new member participation in your club by utilizing available technologies to reach Republicans in your area and let them know “THEY ARE NOT ALONE.”

Unless they already exist, your organization should have or form a Fundraising Committee (FRC) and a New Membership Committee (NMC), which will be the two most important committees of your club. It should have a website and a mailing list of all the Republicans in your area or district.

The program I am about to describe has several different components to it, which costs money to initiate. The NMC can roll out a program designed to attract new members for as little as $150 to a maximum of $1,300 or more.

Here is a partial list of the components we have designed that can be used "A La Carte" or combined in one strategic plan.

Lets start with a website.

A web site is defined by its form and function. The visitor’s first experience is an aesthetic one where colors and layout set the tone and the content is easily navigated. For a basic website the content is usually static and doesn’t change except for the information about the club’s meetings. Your Mission State is important as it reflects the personality of your organization.

Your domain name should be as short as possible while stating the obvious. It could be an acronym or a portion of the name. Make sure you consult with an Internet consultant before you purchase a name for your organization.

Your logo is the genesis of this process and is where all form blossoms. If your club does not have a Logo or needs to update your current logo or have it replicated into a digital format for inclusion into your webpage we can make it happen. Our minimum fee for a Logo is $500. The cost to update or recreate your current logo depends on the amount of time it takes to complete the job and generally will not exceed that amount.

The architecture of your website has to be scalable for future growth and must obey certain design conventions. The textual content of your first page should be information about the club, your meeting schedule, the next speaker or special event, the contact information, a volunteer or join button, and a donate button. Other pages could include leadership, bios, special links, articles, endorsements, and media (photos, videos and podcasts),

To enhance your website and Internet presence, Media Garage can, for an additional $200, produce a 2 to 3 minute video presentation to use as a tool to attract new members. We will work with you on designing your presentation, directing, shooting editing, titling, compression and uploading the end product. We will deliver the piece to your club on DVD.

The calendar page is a subscription service and very easy to use. There are many functions to this calendar which can be review at the following website http://calendars.net/merging.htm#seamless. Your calendar will list regularly scheduled meetings and/or special events. For example you may want to list special election dates in your area, when the absentee ballots are supposed to arrive in the mail or when a presidential candidate is coming to town, etc. Your calendar will be linked to a master calendar located at LARepublicans.com. L.A.R.A. is a clearinghouse of many clubs and organizations in LA County making it easy for new Republicans to find a place near their home to socialize, network and vent with likeminded people.

The email management software is your primary means of not only delivering your message and events but also the means to collect new subscriptions, new members and donations. With this software you can create an email campaign that has the same look and feel of your website. Also, you will be able to send out weekly notices and or ALERTS concerning important information that you think your members, activists and voters might need to know. You will be joining a countywide network of clubs that, if needed, can be used for very special purposes. This is not a monthly subscription application.

The database management software that comes with the email management software will provide you with the means to collect new email address from visitors to your websites or from recipients of forwarded emails. This software allows you to place a form on each newsletter, web page and email for this purpose. Each digital newsletter will have a place for people unsubscribe from your email list.

You may chose to host your website with The Media Garage or not. If you do, it will cost only $50 p/month and with it will come two hours of maintenance free of charge. These two hours of maintenance can be used for training, or for our team to update your website with content that you provide. This may include updating the monthly event information or formatting the Newsletter into a web page. Our normal fee is $45 per hour. You can chose to host it with us for $10 per month without the two-hour free maintenance as well.

Our Internet Promotion includes saturating the Internet with your logo and organization’s name. We also includes optimizing your website for search engines such as Goggle and Yahoo and setting up relationships with many other local or national websites. This is known as cross linking and can be very useful in driving visitors to your website.

There are numerous other optional programs that Media Garage can provide you with including Auto Calling @.01 per/call, blogs, internet networks such as YouTube and MySpace all designed to brand you club in your location.

ABOUT JEFFERS DOGE

Jeffers Dodge is president and CEO of the Media Garage, a Republican multi-media content creation outfit in Culver City. He is a new-media marketing and promotion consultant and a Los Angeles County Republican Activist. He is president and founder of LARA - the Los Angeles Republican Alliance a preeminent grassroots organization.

Mr. Dodge’s Entertainment Industry background is in artist development. His expertise is his ability to recognize and develop raw talent. He will rehearse it, record it, create a music video of it, create a buzz for it and sell it to the music industry. He is a producer, engineer, music video director, and editor and has built and owned several major Hollywood studios.

Mr. Dodge threw his hat into the ring as the Republican nominee for the California State Assembly in the 47th District in 2006. During this campaign he was honored to have his friend Ann Coulter agree to kick of his campaign’s fundraising gala in Culver City.

Mr. Dodge is well known for the volunteer grassroots organization PopUpUSA he started during the 2004 election. PopUpUSA exposed more than 2 million sets of eyes to the Bush/Cheney Campaign by leading insurgencies into the Peoples Republic of Santa Monica and elsewhere. His organization registered over 800 new Republicans and converted over 60 Democrats. For this he received National attention and was asked by the RNC to franchise PopUpUSA to the several of the Battleground States. He tuned them down and said, “I am committed to Los Angeles County.”

Mr. Dodge brings to the table access to a vast network of activists organizations and clubs throughout all of Los Angeles County including a seasoned email list of over 5,000 Republicans and 10,000 D/S voters. His organization is known for its independence, its fiscal conservative ideology, and its focus on the utilization of the new media to deliver the Republican message.

Mr. Dodge’s organizational and leadership skills are well known and respected in L.A.’s Republican Community. He works with several key activists in the Hispanic, Black and college communities.

Mr. Dodge is 1st Vice President of the Los Angeles County Heritage Alliance as well as a board member on Justiceville/Homeless USA. He is the 33rd Congressional Executive Committee Member of the Republican Party of Los Angeles County and an Executive Committee member of the California Republican Party. He is also an Ex-Officio member of the 47th Central Committee.

If you have any questions please do not hesitate to call him. He will always take your call. (310) 841-0676